![Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post](https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/P5Q5MNT3GNHGTAML3IGUTEW7Q4.png)
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
![Gillette's New Campaign Takes On Toxic Masculinity in a Way You've Never Seen Before - Thrive Global Gillette's New Campaign Takes On Toxic Masculinity in a Way You've Never Seen Before - Thrive Global](https://community.thriveglobal.com/wp-content/uploads/2019/01/WeBelieveStill.jpg)
Gillette's New Campaign Takes On Toxic Masculinity in a Way You've Never Seen Before - Thrive Global
![In defense of the Gillette commercial: We need more messages against toxic masculinity, even from ads. In defense of the Gillette commercial: We need more messages against toxic masculinity, even from ads.](https://compote.slate.com/images/ca9e9272-7d44-4911-b76d-42d88eb2d5db.jpeg?crop=1560%2C1040%2Cx0%2Cy0)
In defense of the Gillette commercial: We need more messages against toxic masculinity, even from ads.
![Gillette lectures on 'toxic masculinity' in new 'We Believe' ad: 'We can't hide from it' - Washington Times Gillette lectures on 'toxic masculinity' in new 'We Believe' ad: 'We can't hide from it' - Washington Times](https://media.washtimes.com/media/image/2019/01/14/Gillette_shaving.jpg)